For 116 years, boxes of Barnum’s Animals Crackers have shown wild animals in cages headed to the circus. But recently, the packages were redesigned to set them free.

The crackers are named for the Barnum & Bailey Circus, which closed in 2017 because of low sales and concern over the treatment of its animals. With the circus closed, one animal-rights organization suggested a new design for the iconic boxes. Nabisco, the company that makes the crackers, agreed. Now the animals are shown running wild.