Each spring, 70 workers descend upon the rose fields of Pégomas, France. Every day for two weeks, they’ll rise at dawn to harvest fragrant roses by hand. By the time their work is done, they will have picked about 37 tons of flowers—an amount comparable to the weight of five full-grown elephants.
The flowers are placed in burlap sacks and taken to a nearby factory within an hour of being plucked. Wait any longer and the molecules—two or more atoms chemically bonded together—responsible for the roses’ honey-like scent begin to break down. As soon as the petals arrive at the factory, they’re tossed into a chemical bath and heated. The liquid chemicals evaporate into a gas, leaving behind a wax that smells like a Pégomas rose (see From Rose to Perfume). A fragrant oil extracted from the wax will become the main ingredient in Chanel No. 5—one of the most popular perfumes of all time.
Each 30 milliliter (1 fluid ounce) bottle of Chanel No. 5 contains the concentrated scent of about 12 roses, along with dozens of other fragrant ingredients. The resulting aroma does more than just smell good. Scent is strongly linked to memory and emotion. Just one whiff of a perfume can evoke a different time, place, and feeling in your mind. For perfumers to create such compelling scents, they must rely on their noses—and chemistry.