Ornament Anchors grew more popular. In the first year, the business made a profit of about $5,000. Then, in 2020, Ayaan and Mika’il connected with the home shopping network QVC. It wanted to sell their product on national television!
Ornament Anchors debuted on QVC late one night in August 2020. “Who’s buying a Christmas product in August at 11:00 p.m., right?” jokes Mika’il. “But we sold out! That was incredible.” The brothers continued to grow their business. They learned to advertise online and set up an Amazon store. In 2021, their entire family even pitched Ornament Anchors on Shark Tank, a TV show where inventors compete to get money for their business. None of the hosts chose to invest money in their company, but their appearance brought even more attention to the business.
Now Ayaan and Mika’il’s Ornament Anchors are sold in more than 500 retail stores and online. After years of hard work, “the satisfaction of knowing we succeeded is amazing,” says Ayaan.