A LEGO kit celebrating four pioneering female space scientists has become one of the company’s hottest toys. The “Women of NASA” set is the brainchild of science writer and editor Maia Weinstock, a former editor at Science World.
Weinstock currently works as the deputy editor of news at the Massachusetts Institute of Technology (MIT). It’s her job to help people understand the university’s cutting-edge research. But her efforts to bring science to a wider audience don’t stop there. For the past several years, she’s also been designing her own LEGO mini-figures of real-life scientists, like those featured in the new kit, and sharing images of them online.
Then in 2016, Weinstock submitted her idea for the “Women of NASA” set to the LEGO Ideas website. Fans and the company selected her proposal to be developed for sale. When the set launched last November, it rocketed to the top of Amazon’s bestselling toy list in a matter of hours. Weinstock spoke with Science World about how the inspiring set became a reality.